Change can be defined as the undergoing of “transformation, transition, or substitution”. It is a process occurring all around us, whether that it is, for example:
- Technological – the pace of technological change is accelerating and affects all organisations either profoundly, causing disintermediation of entire sectors and redundancy of business models, or seemingly marginally through the provision of a competitive edge by making processes more effective and/or efficient.
- Political/legal – political certainty is an oxymoron. Recent, ongoing events in Britain, the United States and beyond illustrate that organisations cannot take a political or associated economic situation as ‘settled’ in which organisational planning can proceed uninterrupted by the status quo in an accepted, permanent state of equilibrium. The legal environment undergoes continuous change, be that in terms of, for example, consumers’ rights, product/service standards, employees’ rights, or governance requirements: by exceeding minimal requirements, whilst paying attention to any additional costs, competitive advantage can be gained through better employee retention, greater customer loyalty etc.
- Economic – macroeconomics operates within a cyclical context. Not one cycle, but a combination of superimposed cycles of different durations from the ‘business cycle’, of five to ten years’ duration characterised by expansion, peak, contraction and trough phases, to the more contentious ‘Kondratieff Wave’ associated with technological innovation and a resultant long period of prosperity.
- Environmental – internal and external stakeholders are becoming increasingly aware of organisations’ impact on the environment. Sound awareness of current and future trends and legislation enables competitive positioning and can reveal future opportunities.
Change, in an organisational context, can be potentially destructive, an opportunity or a combination of both. Whatever the outcome, an organisation must be proactive and dynamic in its response such that it gains a competitive edge through adaptation to new realities. This could be simply incorporating a basic change to take advantage of the benefits offered by new office software, or the entry into a brand new industry sector, hitherto unimagined, created by a step change in technological or scientific advancement.
Turadh (Alba) works with you as a catalyst in the change management process. We assist in the anticipation and incorporation of change such that it is viewed positively and embedded within the organisational culture. Our proactive approach will assist you in gaining competitive advantage and maintaining long-term profitability. Naturally, the impact of change can have substantial effects on your objectives and strategies, the management of risk and your organisation’s structure – this is why we provide the core, integrated range of services that we offer.